Netflix CEO: No plans to raise streaming prices
CHICAGO (MarketWatch) — Netflix Inc. Chief Executive Reed Hastings said Tuesday that the company has no plans to raise the .99 basic subscription cost for its online streaming service. On the Netflix earnings call, Hastings said the company remains satisfied with the current price structure. Netflix’s public reputation is still recovering from the negative impact of a 60% price hike in July 2011; Hastings reiterated that the company does not expect to get back to the highly positive perception it once enjoyed until 2014, though the situation is improving.
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